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Shakawat Hridoy

Web design

A small business web designer who builds for speed and search

Most small business websites look fine and do nothing. They load slowly, bury the one thing a visitor came for, and give Google no reason to rank them. I build the other kind.

Illustration of a laptop showing a website build, surrounded by page-speed, responsive-layout, search-ranking and sitemap panels

Built in

  • WordPress
  • Elementor
  • Shopify
  • Astro
  • Google Search Console
  • GA4

Is this you?

Any of these sound familiar

If one of these is your site, the fix is usually smaller than a rebuild. I will tell you which.

  • People find you and leave

    Traffic arrives, the page loads slowly, and the one thing they came for is three scrolls down.

  • Nobody can find you at all

    The site looks fine and gives Google no reason to rank it, no structure, no schema, no headings in order.

  • You can't edit your own site

    Every text change means an invoice, so the content stays two years old.

  • A redesign cost you rankings

    URLs changed, nothing was redirected, and traffic never came back.

My approach

What actually makes a small business site work

None of this is secret. It's just rarely done, because doing it takes longer than dropping a template on a page builder.

Speed is a design decision, not a plugin

You cannot bolt performance on at the end. It comes from choices made early: how many fonts you load, whether hero images are sized for the screen that requests them, how much JavaScript the page builder ships. A caching plugin on a bloated theme just serves the bloat faster. I decide these things while designing, which is why the sites I build tend to load in about a second on a phone instead of five.

Every page needs one obvious next action

The most common problem I find isn't ugly design, it's a page offering eight equal choices. A visitor who has to decide usually leaves. Each page should make one action unmistakable: call, request a quote, book, buy. Everything else is secondary and should look secondary.

Structure is what search engines actually read

A search engine reads headings, links, and structured data, not how nice the hero looks. One H1 per page, headings in order, descriptive internal links instead of "click here", and schema markup so a machine can tell what your business is and where it works. This costs nothing at build time and is expensive to retrofit.

Build it so someone else can run it

A site you have to pay a developer to update is a liability. I build with editing in mind, clear content areas, sensible naming, no hidden dependencies, and hand over a short recording of how to change the things you'll actually want to change.

That's the whole approachAsk how it applies to your site →

How I work

The process, and how long it takes

Timelines below are typical for a small-to-medium site. Bigger builds take longer, and I would rather say so at the start than discover it in week three.

1of 6 · Week 1

  1. Week 1

    Questions before pixels

    What the business does, who buys, what a good enquiry looks like, and what the current site gets wrong. I also look at your analytics and search data if you have them, the answer is often already in there.

  2. Week 1–2

    Sitemap and page structure

    We agree what pages exist and what each one is for before any design happens. This is the cheapest stage to change your mind, and the one most projects skip.

  3. Week 2–3

    Design the key templates

    Not every page, the templates that repeat. Usually home, a service page, a listing page, and an article. You review real layouts with real content, not a mood board.

  4. Week 3–5

    Build, with performance as a requirement

    Built on WordPress, Shopify, or a static stack depending on what you need to do. Images converted and sized, fonts self-hosted, scripts kept to what earns its place.

  5. Launch week

    Migrate carefully, then check

    If you have an existing site, every URL worth keeping gets preserved or redirected, this is where sites usually lose their rankings. Then analytics, Search Console, forms tested end to end, and a crawl to catch anything broken.

  6. After launch

    Thirty days of watching

    I check search coverage, page speed on real devices, and whether forms are actually arriving. Small fixes in this window are included, a launch is a starting point, not a delivery.

What you end up with

  • A responsive site built on WordPress, Shopify, or a static stack
  • Performance budget met on mobile, not just desktop
  • On-page SEO structure, schema markup, XML sitemap
  • Redirect map for every existing URL worth keeping
  • Analytics and Search Console configured and verified
  • A short handover recording so you can edit content yourself

Brands I have worked with

  • LMNLIFE Nutrition
  • Michael’s Vacations
  • The Kortley Group
  • Lion Crown Enterprise
  • Neon Gurl
  • Modern Cook’s Digest
  • Filthy Fizz
  • Four Points Construction
  • Crafted Exterior Services
  • CASA of the Eastern Panhandle
  • SC Marketing
  • Grafton
  • Ciao Pasta
  • Custom Homes
  • Property Pivot
  • Terminal 203
  • Gute Insulation
  • A Hand In Need
  • Swing Daddy
  • Juwelier Keller
  • Personal Best
  • CurveOn
  • Celestial Hope Book Nook
  • Igor & James
  • Hey Luna

Work in this area

Where I have done this

Twelve recent builds for service businesses, restaurants, studios and ecommerce brands, most of them in the US. Clients are kept anonymous here.

  • Travel concierge website design by Shakawat Hridoy

    Travel concierge

    Florida, US

    Long-form VIP planning site, video, review wall and a consultation funnel.

  • Custom home builder website design by Shakawat Hridoy

    Custom home builder

    Maryland, US

    Dark editorial build with project galleries and an enquiry-led contact page.

  • Mobile auto repair website design by Shakawat Hridoy

    Mobile auto repair

    Orlando, US

    Booking-first service pages for a mobile workshop, plus team and fleet sections.

  • Support charity website design by Shakawat Hridoy

    Support charity

    Melbourne, AU

    Multi-page build: services, about, and donation prompts throughout.

  • Hospitality consulting website design by Shakawat Hridoy

    Hospitality consulting

    New York, US

    Brand-forward single page with team bios, service tiers and client stories.

  • Wedding photo and film website design by Shakawat Hridoy

    Wedding photo and film

    United States

    Editorial gallery site: photo and video galleries, reviews, service-area map.

  • Coffee shop website design by Shakawat Hridoy

    Coffee shop

    West Virginia, US

    Menu, location and directions built around one thing: getting someone to walk in.

  • Travel channel website design by Shakawat Hridoy

    Travel channel

    Hawaii, US

    Creator site pairing episodes with destination guides and a newsletter signup.

  • Italian restaurant website design by Shakawat Hridoy

    Italian restaurant

    Maryland, US

    Menu, gallery and online ordering for a kitchen making pasta fresh each morning.

  • Property management website design by Shakawat Hridoy

    Property management

    United Kingdom

    Service and package pages for an SME outsourcing firm, structured for search.

  • Marketing agency website design by Shakawat Hridoy

    Marketing agency

    West Virginia, US

    Multi-service site with video work, client logos and separate department pages.

  • Dirty soda shop website design by Shakawat Hridoy

    Dirty soda shop

    West Virginia, US

    Bold product site: order online, merch, locations and app download.

Certified in

  • Google Ads Search
  • Meta Digital Advertising
  • Google Analytics

Common questions

What people ask before hiring me

Still unanswered? Send me a message. I read every one myself.

What does a small business web designer actually do that I could not do myself?

Page builders have made it genuinely easy to put a site online, and for some businesses that is enough. What you are paying me for is the part that is not visual: making it load fast on a mid-range phone, structuring it so search engines can read it, making sure one action per page is obvious, and migrating an existing site without losing the rankings you already have. If you have a simple site and time to learn, I will tell you to build it yourself.

Do you build on WordPress, Shopify, or custom code?

Whichever fits the job. WordPress with Elementor or a custom theme when you need content and landing pages. Shopify when you are selling products. A static build when speed matters more than frequent editing. I have shipped all three. The wrong answer is picking the platform before understanding what the site has to do.

How long does a small business website take?

Typically four to six weeks from first call to launch for a standard business site, assuming content and images arrive when needed. Content is almost always what slows a project down, not the build. Larger ecommerce projects run longer.

Will a redesign hurt my current Google rankings?

It can, and this is where most redesigns quietly lose traffic. The risk is not the new design: it is changing URLs without redirecting them, dropping pages that were ranking, or launching something slower than what you had. I map every existing URL before launch and redirect anything that moves. If a page has traffic, it survives the redesign in some form.

Can I edit the website myself afterward?

Yes, and you should be able to. I build with editing in mind and hand over a short recording covering the things you will actually want to change: text, images, adding a page, adding a post. If you would rather not touch it, I am available for changes, but you should not be locked in.

Do you write the copy as well?

I will structure it, edit it, and tell you honestly when a section is not saying anything. Writing it from scratch is a separate conversation. The businesses that get the best results usually write the first draft themselves, you know your customers better than I do, and I shape it.

What do you need from me to start?

Access to your current site and analytics if they exist, your logo and any brand assets, real photos if you have them, and a clear answer to one question: what should someone do when they land on this site? Everything else we can work out together.

Thinking about rebuilding?

Send me the current site and what is not working. I will tell you honestly whether it needs a rebuild or three fixes, and those are very different projects.

Get in touch