A Google Ads specialist for small businesses that need leads now

Enough to gather data in your market, which depends entirely on what a click costs in your industry, that ranges from under a dollar to well over fifty. The useful way to think about it is backwards: what is a customer worth, how many enquiries become customers, and therefore what can you afford per enquiry? If that math does not work at your local click prices, I will tell you before you spend, not after.

Usually one of three things. The searches are informational rather than commercial, so people were never going to buy. The landing page does not match the ad or asks for too much. Or conversions are happening and simply are not being tracked. I check tracking first, because it is the cheapest to rule out and the most often wrong.

Sometimes, but rarely as a small account’s first move. Performance Max hands targeting to Google’s automation across every surface, which needs conversion data to work and gives you limited visibility into where the money went. Start with search campaigns you can see and control. Once conversions are flowing reliably, Performance Max is worth testing alongside, not instead of, what already works.

Often, yes. Not always a new page, sometimes the existing service page is fine. What matters is that the page continues the ad and asks for one action. If your ad promises emergency service in one city and the page is a general homepage listing eight services, you will pay for clicks that leave.

Clicks arrive the day you launch. Reliable conclusions take longer, usually four to six weeks, because the first weeks are spent discovering which real searches trigger your ads and cutting the ones that do not belong. Judging an account in week one is judging it before it has been tuned.

Either. Some clients want ongoing management; others want it built properly, then run it themselves with a check-in. Handover includes the structure, the negative list, and what to look at weekly. The account is yours in both cases, always keep ownership of your own ads account.

Yes, and that is a lot of what I do. The audit is the same either way: check tracking, read the search terms report, look at what structure exists. Frequently the account is not badly built, it is simply unattended, and nobody has looked at what people are actually searching in months.